• Summary

    Looking for a position as a marketing / digital marketing manager where I can use my ability to develop and implement strategic marketing and digital marketing programs to facilitate the marketing of the core objectives of the company.

    I am a highly organized, supportive and dedicated online marketing and business development professional, I possess expertise in enhancing companies’ e-communications by digital campaign planning, search engine marketing, and social media marketing activities.

    My focus of activities has been maximum market penetration in cyberspace while utilizing all the available tools of social media, this I have attained with thorough coordination and considerate consultancy with the clients.

    My professional career is most highlighted by market and business development, such as:
    - Managing Marketing Plan: Developed and implemented e-marketing and e-business development plans.

    - Development Through Communication: Coordinated and communicated with business and clients with maximum information.
    - High Ranking SEO & Social Media Marketing: Achieved high search engine rankings and attain high ROI for recurring investments in digital marketing and social media marketing.

  • Experience

    Nile Trade Fairs
    Digital Marketing Manager, EMEA
    Jan 2018 - Present

     

    Manage digital marketing for Paper ME & Print 2 Pack trade fairs
    at international market Europe, Middle East, and Africa.

    - Develop a media/advertising campaign and strategy based upon assigned budgets.
    - Develop a digital marketing plan and digital team management.
    - Work with internal departments, including PR and Marketing, regarding different avenues
    of promoting events.
    - Work to build relationships in the international market with the key decision makers and
    partners in the business for country Turkey, France, and India.
    - Create and analyze various reports on event marketing and trends.
    - Promote events at international fairs:
    * EURASIA PACKAGING FAIR - Istanbul, Turkey.
    * All4Pack - Paris, France
    * PRINTPACK - Delhi, India

    Digital Marketing Agency in Egypt | MRCO-Egypt

    MRCO-Egypt Co., Ltd.

    Head of Digital Marketing Jan 2009 - Present

    Digital Marketing Management:
    - Search engine marketing (Pay-Per-Click).
    - Search engines optimization.
    - Social media marketing (Facebook, Twitter, and LinkedIn).
    - Website analytics.

    Communication Management:
    - Enhanced companies’ e-communications.

    Strategic Management:
    - Planned and managed the digital marketing campaign.
    - Contributed to the planning and implementation of online marketing plans for e-commerce portals.
    - Managed to attain high ROI for recurring investments in digital and social media marketing.

    Team Management:
    - Collaborating with a team of e-marketers to achieve high search engine rankings.
    Raneen Stores

    Raneen Stores

    Head of Digital Marketing Strategist Jan 2016 - Jan 2017
    Digital Marketing Strategy:
    - Develop and maintain a comprehensive social media strategy.
    - Social media marketing planning to increase visibility and traffic across all social media channels.
    - Mentor and provide training to social team on best practices for creating, managing, monitoring, and developing content for social networks.
    - Process and set budget for online branding reputation and social media ads.
    - Manage facebook & Instagram ads with over 250K monthly plan.
    - YouTube’s high impact strategies for video Ads.
    - Use telegram, facebook, instagram, and twitter to increase followers to convert from online to offline buyers.
    - Google Adwords,  Facebook, and Instagram strategic advertiser.
     Travel Agent in Norway | Amisol Travel

    Amisol Travel AS

    Digital Marketing Advisory [Remotely Work] Jul 2013 - Dec 2015
    Digital Marketing Management:
    - Manage Google Ad words, PPC optimization for large PPC campaigns.
    - A/B Testing to gain high conversation rates from PPC campaigns & Tracking of funds in the account and maintain conversions.
    - Manage dynamic SEM campaigns.
    - Accelerate PPC Marketing using analytic and creative skills.
    - Maximize profits by developing and crafting Google Ads using Word Stream Tools.
    - Track and update traffic patterns through PPC or cost per click, as well as Ad words Management.
    Travel Agent in Egypt | Fly Well Travel

    Fly Well Travel Egypt

    Head of Digital Marketing Jan 2013 - Jun 2013
    Marketing Management
    - Developing and implementing a digital marketing strategy and road-map for online brand.
    - Developing channel framework planning that includes search, social, and web strategies.
    - Email marketing, search engine marketing, social media marketing, and online advertising.
    - SEO Guru for online travel business to build high ranking @ Google.

    Strategic Management
    - Developing integrated measurement strategy in accordance with the overall strategy.
    - Managing regional digital marketing and communication activities.
    Arab Tourism Organization | المنظمة العربية للسياحة

    Arab Tourism Organization ATO

    Digital Marketing Coach [Freelance] Jun 2011 - April 2016
    Learn people know how and do how of E-Marketing management such as: Search Engine Optimization (SEO), Search Engine Marketing (SEM) campaigns, and Social Media Marketing (SMM).

    Helping others to improve online marketing performance. I also speak all over Arabic region for ROMI " Return on Marketing Investment" using all digital marketing tactics.
    Digital Marketing Agency in Egypt | MRCO-Egypt

    MRCO-Egypt Co., Ltd.

    E-Business Manager (Travel Sector) Jan 2005 - Dec 2008
    Business Development:
    - Managed e-business development and maintenance projects.

    Consultancy:
    - Consulted and provided custom designed products and solutions for clientele.
    - Interacted with web technology manager who represent travel technology, and aviation industries.

    Web-Content Management:
    - Revamped the travel information web site as a web content specialist.
    - Oversaw development of customized travel information sites for specific clients.
    - Developed and maintained e-business web sites for the travel sector in Egypt.

    MRCO-Egypt Co., Ltd.

    Sales & Marketing Manager Jan 2002 - Dec 2004
    Marketing Management:
    - Planned and managed all marketing related activities.
    - Developed corporate brand and marketing communications.
    - Managed print advertising, media buying, sales collateral, and website content.

    Sales Management:
    - Planned and managed all sales related activities.
    - Managed opening and penetrating key new accounts.

    Digital Marketing Management:
    - Managed website marketing issues.
    - Enhanced customers’ awareness by creating content and content architecture for new corporate web site roll-out.

    Operations Management:
    - Managed operational aspects for the company.
    Digital Marketing Agency in Egypt | MRCO-Egypt

    MRCO-Egypt Co., Ltd.

    Account Manager Jan 1998 - Dec 2001
    Sales Management:
    - Performed sales functions including sales, presentations, customer service, and follow up.
    - Increased sales in various industries including retail, corporate, travel, hotels, and online retail business.
  •  
     
     
    At Glass Garments (trousers manufacturer for the European market) we needed an update website b-2-b. As a client we knew what we wanted 100% - which is not always the easiest when being a supplier. But, Mr. M. Reiad and his team efficiently succeeded contributing the exact final result we desired - inclusive all kind of professional coaching to promote best functional outcome. I highly recommend MRCO-Egypt as a reliable partner.
     
    Henrik Staal

  • Skills

    Online Marketing

    SEM

    Digital Marketing

    SEO

    Online Advertising

    E-commerce

    Social Media Marketing

  • Education

    International Marketing Diploma

    University of Cambridge

    International Marketing Diploma 2005
    International Marketing Diploma
    Ain Shams University | جامعة عين شمس

    Ain Sham University, Cairo - Egypt

    Business Administration, Bachelor of Business Administration (BBA) 1990 - 1994
    Bachelor of Business Administration (BBA)
  • Contact me!